Why Artificial Intelligence is the foundation of creative growth in marketing | David Fairfull

<p>This is a cross release episode with our awesome friends Neuralle and the Uncommon Podcast down in Melbourne, Australia. Metigy, CEO, and co-founder David Fairfull was interviewed by host, Jordan Michaelides. Since Metigy is a marketing platform and tool for SMEs. We really get under the hood of all things business, tech and marketing. Artificial Intelligence - not being a fad</p><ul><li>Social Media Marketing Predictions</li><li>Surprises from getting Customer Insights</li><li>The positioning of Metigy as a platform in an established industry</li><li>Metigy’s purpose, road map and timeline</li><li>Lessons from David’s past career experience as the managing partner at We Are Social</li><li>His morning routine, best purchase under $200 and so much more</li></ul><p> </p><p><strong>Quotes:</strong></p><p>"How do you solve the problem you're on now, but how do you get to really where you want to be? I think the nature of an entrepreneur is you need to be able to get in and do the details as well."</p><p>"Most entrepreneurs are inquisitive. They want to solve a problem that nobody else has really solved and they're absolutely determined to make that happen. That's the driving force."</p><p>"AI is the perfect application for marketing, right? Because it is about the ability to be able to process large volumes of data and make decisions on that data faster than a human."</p><p>"With AI knowledge, the human can be so much more creative to deliver a fantastic outcome."</p><p> </p><p><strong>Resources and Links Mentioned:</strong></p><p> </p><p><a href="https://metigy.com/">Metigy.com</a></p><p><a href="https://metigy.com/podcast">Metigy.com/podcast</a></p><p><a href="https://runningmagazine.ca/sections/runs-races/virtual-goggins-challenge-four-miles-every-four-hours-for-48-hours/#:~:text=A%204%20x%204%20x,of%20American%20ultrarunner%20David%20Goggins.">4 x 4 x 48</a> a fitness concept by David Goggins</p><p><a href="https://www.netflix.com/au/title/80234304">Queen’s Gamit </a>a Netflix series David Fairfull appreciated