Why are facts not enough?

<p>Why are facts no longer enough to change attitudes &amp; behaviours? &nbsp;How can we communicate new ideas &amp; information in the modern world? &nbsp;How can we persuade people to make the changes necessary to combat environmental &amp; supply chain challenges? &nbsp;In this programme we look at the psychology of Human Behaviour Change.</p> <p>We're joined by <strong>Jo White</strong> &amp; <strong>Suzanne Rogers</strong> from <a href="http://www.hbcforanimals.com/"><strong>Human Behaviour Change for Animals</strong></a>, &amp; by <strong>Ruth Layton</strong>, a vet &amp; co-founder of FAI Farms.</p> --- Send in a voice message: https://anchor.fm/farmgate/message