Why Amazon VP Steve Boom just made the entire music catalog free with Prime

I love covering the music industry, but over the past 10 years I’ve found that it’s one of the most challenging things to make accessible to a wide audience. See, my theory is that the music industry is like five years ahead of everything else when it comes to being disrupted by tech: whatever happens to the music industry because of technology eventually happens to everything else. Today I'm talking to Steve Boom, the VP of Amazon Music. Amazon just announced that they are upgrading the music service that Prime members get as part of their subscription. Starting today, one of the benefits for Amazon Prime members is that you now get access to the entire Amazon Music catalog, about 100 million songs, to play in shuffle mode. That service used to only contain 2 million songs. And they are removing ads from a large selection of podcasts including the entire Wondery catalog. I wanted to ask Steve: what’s it like to negotiate with the record labels for a service like this? What can streaming services do to make artists more money? And where do podcasts fit into the overall strategy? Amazon and Spotify both spend a lot of money buying podcast studios. Is it paying off? Links: Amazon buys Wondery, setting itself up to compete against Spotify for podcast domination Apple’s Anti-Competitive Behavior Hurts Everyone—Including Audiobook Listeners, Publishers, and Authors Why Rdio died Why it makes sense for Amazon to buy Twitch Amazon Launches Audio App Amp Combining Music and Live Conversation  The days of cheap music streaming may be numbered Why did Jack Dorsey’s Square buy Tidal, Jay-Z’s failed music service? Amazon Music rolls out a lossless streaming tier that Spotify and Apple can’t match How Amazon runs Alexa, with Dave Limp Apple’s new podcast charts show Amazon at the top Spotify gets serious about podcasts with two acquisitions  Vox Media acquires Cafe Studios, Preet Bharara’s podcast-first company Vox Media Acquires Criminal Productions, Leading Narrative Podcast Studio Time to Play Fair - Spotify Apple’s New