Why a story always beats a press release

<p>Jack is a media innovator with over 20 years’ experience at the most senior level in the Irish communications industry. He has worked in marketing, journalism, and media relations. He is a former political spokesperson and government advisor, as well as an award-winning corporate PR practitioner.</p><br><p>In 2006, Murray purchased the Irish Media Contacts Directory. Over the last ten years he, and his team, have transformed the business from a traditional book publisher to a dynamic Software as a Service (SaaS) business – MediaHQ.</p><br><p>MediaHQ is now the leading publisher of media intelligence in Ireland and the biggest organiser of media training events. Since 2012 over 3,000 organisations have attended MediaHQ events. Murray is a former winner of the Public Relations Institute of Ireland’s ‘Best Corporate PR Campaign’ for his work with Century Homes.</p><br><p>In 2016, Jack created All Good Tales, after realising that communications was entering a golden age of storytelling, and that those with the best stories succeed. Jack had his eureka moment and made a discovery about how the most successful storytelling organisations operate, and he documented it – The Magic Slice.</p><br><p>He is a native of Ballinasloe, he lives in Harold’s Cross, Dublin with his wife, two daughters and dog called Maxi Lopez.</p><br><p>https://www.linkedin.com/in/jackmurrays/ </p><p>https://mediahq.com/ </p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>