Why a Solid Recurring Revenue Stream is the Key to Agency Growth

<p>Are you creating a solid recurring revenue stream for your agency? Dan Sundgren has been involved in the digital marketing industry since he became one of the first employees at Google around 2003. After years of witnessing the rise of that tech giant, he eventually started his digital agency, <a href= "https://www.freegren.com/" target="_blank" rel= "noopener">FreeGren</a>, which specializes in SEM, SEO, SMM and Website Development and Maintenance. He sat down with Jason to talk about the lessons he learned at Google about breaking the rules and how there's always a different way to look at things. He also talked about his decision to work with contractors rather than having employees, and why recurring revenue is the goal.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>Breaking the rules.</strong> Working at Google for many years since its beginning Dan had the opportunity to witness how that company grew, broke many rules, and created a new paradigm for corporations. One of the lessons he carries with him from that time is that you don't necessarily have to follow hard and fast rules. There's always a different way to look at things. And it’s good to remember that you can flip things on their head and think about it differently.</li> <li><strong>Working with contractors.</strong> Another learning experience with Google was the way they took care of their employees. However, Dan and his partner decided early on that they would <a href="https://jasonswenk.com/collaboration-contractors/" target="_blank" rel="noopener">work with independent contractors</a>. To do this, Dan spent years building a network of trusted partners that have now worked with him for years. He relies on them to do the heavy lifting. It has its own complications, as Dan admits, but he exclusively works with people he can trust. After all, it takes years to build a reputation and a name and he doesn’t want to sabotage that by doing crappy work.</li> <li><strong>Recurring revenue is the goal.</strong> Like <a href= "https://