Whole-Plant, Whole Business Papa and Barkley's Recipe for Cannabis Success

<span data-contrast="auto">Papa & Barkley CEO Guy Rocourt is out to right the “outright wrongs” in cannabis, he tells host Chris Walsh in this episode of Seed to CEO.</span> <span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}">  </span> <p><span data-contrast="auto">The legacy market grower and processor has leveraged this ethos to build one of the cannabis industry’s most respected and successful companies. But it also took acquiring and implementing new business skills, something that Rocourt learned the hard way.</span></p> <p><span data-contrast="auto">Rocourt, a U.S. Navy veteran who did submarine duty, takes listeners on a deep dive to explore:</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <ul> <li><span data-contrast="auto">How to leverage experimentation and observation for more effective cannabis therapy</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li><span data-contrast="auto">Why whole-plant and solventless medicine are superior when it comes to cannabis formulations</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li><span data-contrast="auto">Why you should be wary when investors throw money at you</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li><span data-contrast="auto">Why great products need branding and marketing to reach the public</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li><span data-contrast="auto">The importance of having first-mover advantage</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li><span data-contrast="auto">Taking a long-term view to your company’s success in the cannabis industry</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></li> </ul> <p><strong>Who is Guy Rocourt?</strong></p> <p><span data-contrast="auto">Guy Rocourt is the co-founder and