Who Is Your Ideal Prospect And What Would They Be Saying?

<p><strong>STOP TALKING ABOUT YOUR PRODUCT!</strong></p><p>One of the most common mistakes in selling is talking too much about the product. We talk too much about it that we forget the importance of making a connection with the prospect. Walker is back and breaks down the reasons why we should focus on our prospects, know who they are, what they are looking for, and what they tell you. It’s from this conversation that you can really learn what it is your prospect needs. Stop focusing on product training and focus on your prospect. Learn more in this latest episode of No BS Sales School.</p><p> </p><p><strong>NON-BS WORDS TO THE WISE</strong></p><p><i>DON’T MISTAKE PRODUCT TRAINING FOR ACTUAL SALES TRAINING</i></p><p>“So much training that happens is product training, which talks all about the features and benefits of our stuff that we sell, features, benefits of our service features, the benefits of our products, blah, blah, blah, blah, blah, and that often gets mistaken for, switched up for, or is done in place of actual sales training. Product training is not sales training, product training is just that, and often, learning so much about the product will keep you from being good at sales.”<br /> </p><p><i>IT’S NOT WHAT YOU’RE SELLING, IT’S WHO YOU’RE TALKING TO</i></p><p>“If you get really excited at what you're selling, you may forget that what you really need to be excited about is the person you're talking to.”<br /> </p><p>Where to find <strong>Walker</strong>:</p><ul><li>LinkedIn: <a href="https://www.linkedin.com/in/walkermckay/">https://www.linkedin.com/in/walkermckay/</a></li><li>Twitter: <a href="https://twitter.com/walkermckay">https://twitter.com/walkermckay</a></li><li>Instagram: <a href="https://www.instagram.com/nobssalesschool/">https://www.instagram.com/nobssalesschool/</a></li><li>Free Training Course: <a href="http://www.7salesmistakes.com/">http://www.7salesmistakes.com/</a></li><li>Website: <a href="https://www.walkermckay.com/">https://www.walkermckay.com/</a></li></ul>