White Collar, Blue Collar, NEW Collar: Designing Your Digital Marketing Strategy with Suzanne O'Connell

<p><strong>Connect with Suzanne O'Connell:</strong></p><p>Email: soconnell@certifiedThomaspartner.com.&nbsp;&nbsp;</p><p><br></p><p>LinkedIn: https://www.linkedin.com/in/suzannemoconnell/</p><p><br></p><p><strong>Lisa Ryan</strong>: Hey, it's Lisa Ryan, and</p><p>welcome to the manufacturers' network podcast. I'm excited to introduce you to</p><p>our guest today. Suzanne O'Connell. Suzanne is a mechanical engineer and</p><p>certified Thomas partner. She has 28 years experience in manufacturing and 20</p><p>plus years in digital marketing, and nearly a decade serving Thomas industrials</p><p>B2B clients. Welcome to the show.</p><p><strong>Suzanne O'Connell</strong>: Lisa, Thank you so much</p><p>for having me. Glad to be here.</p><p><br></p><p><strong>Lisa Ryan</strong>: So as we get started. That</p><p>is a lot of engineering and manufacturing in your background; tell us a little</p><p>bit about your journey that made you decide to do that.</p><p><br></p><p><strong>Suzanne O'Connell</strong>: Well, I always loved math</p><p>and science, so pursuing mechanical engineering was a natural path for me.</p><p>Ironically, I started in computer science. And then I fell in love with HVAC</p><p>and refrigeration -&nbsp; thermodynamics</p><p>classes, if you will. So I changed to mechanical engineering. I started in</p><p>product development, and I was writing selection software for a manufacturer of</p><p>cooling towers, evaporative fluid coolers -product lines like that. I realized</p><p>that I like people as well. And when you're coding software, you're not getting</p><p>a lot of interaction with people. So I naturally progressed into an inside</p><p>Technical Sales role and then into outside sales roles, and finally into the</p><p>consultation role that I have at Thomas.</p><p><strong>Lisa Ryan</strong>: And I know that you do a</p><p>lot with digital marketing and there's so much going on with this whole</p><p>internet of things. Please share with us a little bit about what that is in how</p><p>it's impacting that indus