Which Marketing Tactics Should You Start With? | Ep. #64

<p>In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and why your initial entrepreneurial marketing efforts need to focus exclusively on one area or offer.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:28 – <em>Today’s Topic:</em> Marketing tactics for entrepreneurs just getting started</li> <li>00:55 – Start with a blog <ul> <li>01:36 – Look for stuff to give away for FREE</li> <li>01:40 – Use content and social media</li> </ul> </li> <li>01:49 – Know your strengths <ul> <li>01:58 – Organic vs Paid</li> <li>02:18 – Pick tactics that will compliment your skills</li> <li>02:28 – Take the concepts and test them out</li> </ul> </li> <li>03:08 – <a href= "https://www.airbnb.com/?show_survey=0&">Airbnb</a> as an example</li> <li>04:01 – Driving people from <a href= "https://www.facebook.com/">Facebook</a> <ul> <li>04:16 – Built relationships with people</li> </ul> </li> <li>05:07 – Focus on one area first</li> <li>05:38 – Consider your website <ul> <li>06:14 – Make sure to cover the basics</li> <li>06:18 – Start with <a href= "https://analytics.google.com/">Google Analytics</a></li> </ul> </li> <li>07:15 – Don’t set up yourself to fail</li> <li>07:32 – <a href="https://www.leadpages.net/">Leadpages</a></li> <li>08:17 – Look at Google tag manager</li> <li>08:41 – The <a href= "https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA">Measure School</a> on Youtube</li> <li>09:10 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Start a blog so you can easily distribute valuable content for free.</li> <li>Look at your skill sets—chose an avenue that naturally complements those skills.</li> <li>Don’t try all marketing tools and techniques at once—focus one thing first.</li> </ol> <h3>Resources Mentioned:</h3> <ul> <li><a href="https://www.airbnb.com/?show_survey=0&">Airbnb</a> – Company that Neil set as an example</li> <li><a href="https://www.faceb