Which Google Analytics Metrics Should You Be Tracking? | Ep. #152

<p>In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:28 – Today’s topic: <em>Which</em> <a href= "https://www.google.com/analytics/"><em>Google Analytics</em></a> <em>Metrics Should You Be Tracking?</em></li> <li>00:35 – It’s important to track your conversion rates <ul> <li>00:46 – This tells you how well your website is performing</li> </ul> </li> <li>01:07 – Look at your traffic from the last 7 days and do week by week comparison <ul> <li>01:19 – You should be getting more traffic from the previous week</li> <li>01:25 – “You will not always hit those goals but you’ll see which channels are moving down”</li> <li>01:30 – Figure out strategies you can use to address the metrics that went down</li> <li>02:03 – The week by week indicator should show you results of whether you’re doing better or worse</li> </ul> </li> <li>02:06 – Look at the value of certain landing pages <ul> <li>02:11 – Make sure you have setup value for your goal conversion setup</li> <li>02:33 – The key is to be able to know how much your page is worth</li> </ul> </li> <li>02:56 – Check your Google Analytics > Audience > Behavior > Engagement <ul> <li>03:05 – A chart regarding how long people are staying on your site will show up</li> <li>03:12 – Most users will be on the 0-10 second range</li> <li>03:19 – Improve usability and flow of your site to make visitors stay longer</li> </ul> </li> <li>03:42 – Track your bounce rate and keep it as low as possible</li> <li>04:20 – “Looking at your rates is a good place to start”</li> <li>04:29 – Neil also looks at Behavior > Site Content > All Pages <ul> <li>04:36 – This lists your most popular content</li> <li>04:45 – There are some pages that might j