Where YouTube Shorts is Headed (It's Big!) [Ep.#276]

<p><span style="font-weight: 400;">We get a lot of questions about YouTube Shorts and we've been hesitant to really jump into the conversation with definitive answers because it's a pretty new thing on YouTube.</span></p> <p><span style="font-weight: 400;">Earlier this week I was in an all-day meeting with Google hearing about updates and changes coming to YouTube. There's a lot coming, most of which I can't yet discuss, but I can talk generally about some of it, especially around what's happening with Shorts.</span></p> <p><span style="font-weight: 400;">During this meeting, I had a mental shift about YouTube Shorts as I heard more about where the product is going. In my head, it was mostly a reaction to TikTok, which I still think it obviously is. But it's a lot more than that, too. This isn't just another feature YouTube is adding.</span></p> <p><span style="font-weight: 400;">If you're not using Shorts, are you missing out on something? Should you use it? And if you do, should it be on the same channel or a different channel? Hopefully, all those questions and more will be answered by the end of this episode.</span></p> <p> </p> <p><span style="font-weight: 400;">CREATOR SPOTLIGHT</span></p> <p><span style="font-weight: 400;">Check out, "This Is My Alaska," on YouTube here: <a href= "https://www.youtube.com/c/ThisIsMyAlaska/">https://www.youtube.com/c/ThisIsMyAlaska/</a></span></p> <p> </p> <p><span style="font-weight: 400;">CONSULTING</span></p> <p><span style="font-weight: 400;">We'd love to jump into a 1-hour private consultation with you to discuss your next steps for growing your channel! Book a session with us here: <a href= "https://videocreators.com/consulting">https://videocreators.com/consulting</a></span></p>