Where Should I Spend My Marketing Dollars?

<p style="font-weight: 400;"><strong> Marketeer Mastermind Podcast</strong></p> <p style="font-weight: 400;"><strong>Season 02 Episode 02</strong></p> <p style="font-weight: 400;"><strong>Where Should I Spend My Marketing Dollars?</strong></p> <p style="font-weight: 400;"><span style="font-weight: 400;">You might have a marketing budget but still find it a challenge deciding on which platform  to focus your marketing efforts. Jenn Mangum joins us in today’s podcast as we guide you on the best way to spend your marketing dollars.</span></p> <p style="font-weight: 400;"><strong>Where is Your Audience?</strong></p> <p style="font-weight: 400;"><span style="font-weight: 400;">Are your customers on social media sites like Instagram and Facebook, or are they likely to search for your services on Google and Bing? Mack shares with us the importance of focusing on the platform where your audience is.</span></p> <p style="font-weight: 400;"><span style= "font-weight: 400;">Besides, focus on your existing clients. Find out if your customers have new needs and find a way of meeting their needs. At times we put too much emphasis on acquisition of clients and forget to serve our customers satisfactorily once we have them on board.</span></p> <p style="font-weight: 400;"><strong>A Guide to Email Marketing</strong></p> <p style="font-weight: 400;"><span style= "font-weight: 400;">Discover why email marketing is a great place to start your marketing campaign. What email platform you can use for your email marketing plus if it’s better to use one or two email platforms.</span></p> <p style="font-weight: 400;"><span style="font-weight: 400;">We also discuss the need to diversify your email list. For instance, have your current clients whom you can upsell to, on one email list and a general email list to recruit new clients. You’ll also want to send out your emails constantly and have your emails professionally written for the highest quality content to send to your followers.</span></p> <p style="font-weight: 400;"><strong>Using Le