Where Most People’s Marketing Efforts Are Wasted | Ep. #71

<p>In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:28 – Today’s topic: <em>Where are most people’s marketing efforts wasted?</em></li> <li>00:41 – You don’t need a big marketing team <ul> <li>01:24 – Look for contractors</li> <li>01:36 – Hiring too many full-time people can slow down the process</li> <li>02:14 – Outsourced doesn’t completely mean overseas</li> </ul> </li> <li>02:49 – You have to be strategic in marketing</li> <li>03:23 – Don’t over extend yourself</li> <li>04:12 – Design related elements sometimes waste too much money</li> <li>05:08 – Don’t dedicate everything to a specific marketing process</li> <li>05:36 – Budget out how much money and time you want to spend</li> <li>05:48 – Try things but don’t forget to track! <ul> <li>06:27 – <a href="http://www.cyfe.com/">Cyfe</a></li> <li>06:41 – Google or Youtube: OKR</li> <li>07:14 – Track your ROI thru <a href= "https://analytics.google.com/">Google Analytics</a></li> </ul> </li> <li>07:54 – Make sure you’re tracking the right stuff</li> <li>08:46 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>A big marketing team is not always necessary.</li> <li>Marketing requires strategy—if you don’t have strategy, don’t start marketing.</li> <li>Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data.</li> </ol> <h3>Resources Mentioned:</h3> <ul> <li><a href="http://www.problogger.net/">ProBlogger</a> & <a href="https://www.upwork.com/">Upwork</a> – Where you can hire writers</li> <li><a href="http://www.cyfe.com/">Cyfe</a> – Where you can create different dashboards</li> <li><a href="https://analytics.google.com/">Google Analytics</a> – Where you can track your ROI</li> </ul> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us