Where Do Profits Come From?

<p><span style="font-weight: 400;">Equity is ultimately established through calculating the</span> <em><span style= "font-weight: 400;">retained earnings</span></em> <span style= "font-weight: 400;">of a company—its revenues less all the costs that were expended to produce those revenues. Investors are interested in a company’s total sales, but what they really want to know is their</span> <em><span style="font-weight: 400;">profit margin</span></em><span style="font-weight: 400;">. This week we’ll evaluate the profit margins of a typical creative practice. </span><span style= "font-weight: 400;"><br /></span></p>