Where Content Should Sit on Your Marketing Team with Molly Clarke at Spiff

<p>Molly Clarke is the VP of Digital Marketing at Spiff Inc, a commission automation platform. With Brett today, they discuss where content should sit in marketing teams; who is responsible and who do they report to? At Spiff, it’s a shared effort and they never make content without a purpose. Molly says the best content marketers are curious and empathetic. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing.</p><p>0:00 Intro<br>1:52 Conversation with Molly<br>3:16 Digital marketing is changing<br>6:15 Where does content sit<br>15:00 Traits of a great content marketer<br>17:45 Aligning with demand gen<br>22:08 North Star metric<br>23:40 Tips for modern marketers<br>26:28 Outro</p><p><br><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Molly: | <a href="https://www.linkedin.com/in/mollyaclarke/">LinkedIn </a>| <a href="https://twitter.com/mollyaclarke">Twitter </a>| <a href="https://spiff.com/">Spiff </a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>