Where billions go to die: a deep dive into ad fraud

<p>Ad fraud costs billions each year. &nbsp;</p> <p>Why does that matter to you … and how can we stop it? &nbsp;Welcome to Tech First Draft, with John Koetsier &nbsp;</p> <p>Ad fraud is huge ... I’ve seen estimates from $10B to even $40B a year, globally. Just today, Google kicked 600 apps with 4.5B downloads out of Google Play. &nbsp;</p> <p>Luke Taylor, the founder and COO of TrafficGuard, is going to tell us how it works ... and … how to stop it. And yes … we’ll even talk about how ad fraud impacts you, or any average person. &nbsp;</p> <p>The types of fraud we'll talk about include: &nbsp;</p> <p>- App install farms &nbsp;</p> <p>- SDK spoofing &nbsp;</p> <p>- Misattribution (i.e. click spam, click injection; where ~80% of ad fraud occurs) &nbsp;</p> <p>- Domain spoofing &nbsp;</p> <p>- Cookie stuffing &nbsp;</p> <p>- Hidden ads/ads stacking &nbsp;</p> <p>- Bots &amp; servers&nbsp;</p> <p>&nbsp;- Malware engagement</p>