When Sounding Different Sounds Bad

<p>There’s a fine line between unique and bizarre when it comes to piquing prospect interest. The more your outreach stretches convention, the more you risk alienating your audience. Sending an email or leaving a voicemail that entices the recipient to scream, “That’s me!” is rewarding, but the odds of that happening are slim to nil. Maybe 10%, per the research. So, what impact does unusual outreach have on the remaining 90%? Join Dan and Kiley as they dissect an unconventional approach.</p>