When It Pays To Not Listen To Your Customer

<p><span style="font-weight: 400;">Your Opinion does Not Matter</span></p> <p><span style="font-weight: 400;">Amazing products go undiscovered and companies go broke every single year because of people’s opinions. Your opinion does not matter.</span></p> <p><span style="font-weight: 400;">People are afraid to push the envelope with their marketing because of all the opinions that get in the way.</span></p> <p><span style="font-weight: 400;">It’s too pushy...</span></p> <p><span style="font-weight: 400;">My audience won’t resonate with that kind of marketing...</span></p> <p><span style="font-weight: 400;">It’ll turn them off...</span></p> <p><span style="font-weight: 400;">And it’s not just entrepreneur opinions that bankrupt businesses either.</span></p> <p><span style="font-weight: 400;">It’s entrepreneurs who listen to their customers’ opinions.</span></p> <p><span style="font-weight: 400;">Customer opinions don’t matter either.</span></p> <p><span style="font-weight: 400;">Well, not all of the time.</span></p> <p><span style="font-weight: 400;">When you survey your audience on Facebook or with an email and they boldly tell you that your new sales letter or video or marketing campaign is not attractive to them, remember this:</span></p> <p><span style="font-weight: 400;">"What your audience says and what they do are sometimes entirely different!"</span></p> <p><span style="font-weight: 400;">You know this, right? You ask people if they will buy XYZ and they all yell YES!</span></p> <p><span style="font-weight: 400;">But then you release it and…</span></p> <p><span style="font-weight: 400;">crickets!</span></p> <p><span style="font-weight: 400;">Or people will tell you they don’t like your new sales message, but $175 per customer later, you take that opinion all the way to the bank!</span></p> <p><span style="font-weight: 400;">When I started the split tests for my </span><a href= "https://petergianoli.kartra.com/page/sbP130"><strong>45- day - LinkedIn Program</strong></a><span style="font-weight: 400;">, I had