When is it the Right Time to go Omni-channel? | Ep. #1008

<p><span style="font-weight: 400;">In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on</span> <a href= "http://singlegrain.com/dtla"><span style="font-weight: 400;">this website</span></a> <span style="font-weight: 400;">if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!</span> <a href= "https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span style="font-weight: 400;">DM Eric</span></a> <span style= "font-weight: 400;">if you would like to participate in the VIP dinner.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic: When is it the Right Time to go Omni-channel?</span></li> <li><span style="font-weight: 400;">[00:40] We’ve talked about the rule of 7 before.</span></li> <li><span style="font-weight: 400;">[00:54] Attention spans are short.</span></li> <li><span style="font-weight: 400;">[01:15] You need to be visible in different areas,</span></li> <li><span style="font-weight: 400;">[01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there.</span></li> <li><span style="font-weight: 400;">[01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing.</span></li> <li><span style="font-weight: 400;">[02:40] You can no longer put all your eggs in one basket in order to grow.</span></li> <li><span style="font-weight: 400;">[03:05] Every channel is saturated, so it’s better to leverage all of them.</span></li> <li><span style="font-weight: 400;">[03:30] Apple started with the Mac, then branched out into other products, once they were successful.</span></li> <li><span style="font-weight: 400;">[03:54] That’s it for today!