When is Inflation Good for Price Increase with Robert Ribciuc

<p><strong>Robert Ribciuc</strong> is a Managing Partner at EBITDA Catalyst and a Pricing expert for Consumer & Software brands, driving 2-5+% profit & valuation gains in less than 12 months.</p> <p>In this episode, Robert shares how as pricing experts, we need to capture as much of the value and use value-based pricing to its full advantage while understanding a client's business goal regarding social concern in taking care of its vulnerable market segment. </p> <p> </p> <p><strong>Why you have to check out today's podcast:</strong></p> <ul> <li>Learn how to make your pricing function and capabilities tuned in for price increase even at a time of inflation</li> <li>Find out about a white paper on how you can turn inflation into a competitive advantage</li> <li>Learn how to make your role as pricing experts be economically and morally satisfying</li> </ul> <p> </p> <p align="center"><strong>"Don't accept inaction for too long as your standard course of action."</strong></p> <p align="center"><strong><em>-</em></strong> <em>Robert Ribciuc</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>02:01 - How Robert's journey began in pricing</p> <p>05:27 - Talking about what EBITDA Catalyst do: customer insights and designing offers</p> <p>07:03 - The broader definition of customer insights</p> <p>08:49 - What he has to say about the price increase and inflation</p> <p>11:40 - When do cost start to matter when pricing</p> <p>17:53 - The deal-envy factor that happens</p> <p>19:02 - What you earn for superior procurement function and competitive advantage</p> <p>20:33 - A question on when should we start putting a second lens on value-based pricing</p> <p>23:13 - Showing what mission-driven pricing is about</p> <p>27:42 - What it means to enlarge the definition of one's role as pricer</p> <p>29:49 - Robert's best pricing advice that could significantly impact one's business</p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p>"Seeing the human impact of doing pricing better, I'm not going to say right, but doing