When Guilt Works Better Than Pride To Get People To Go Green, Nicole Sintov PhD Ep50

<p>This month's guest expert on the How to Save the World podcast is Nicole Sintov,&nbsp;Associate Professor of Behavior, Decision-Making, and Sustainability&nbsp;from Ohio State University.</p> <p>We'll be interviewing Nicole on her published research paper, "Guilt consistently motivates pro-environmental outcomes while pride depends on context."</p> <p>The gist of this research shows that telling people they are performing worse than most others on environmental and climate action, stimulates people to do better.</p> <p>We'll dig into the question, "Should we be showering people with compliments and positive feedback about their good efforts, or are we better just telling people when they are doing a bad job?"</p> <p>Not that we need to ONLY make people feel guilty, but negative feedback gets a bad wrap and tends to be avoided, but there’s definitely a strong role for it - and it needs to be a tool in the toolbox of change.</p> <p>Nicole's research paper:<br> <a href="https://www.google.com/url?q=https://www.sciencedirect.com/science/article/abs/pii/S0272494422000214&amp;sa=D&amp;source=calendar&amp;usd=2&amp;usg=AOvVaw3Xlh69T2wxq98ozaHVyz7k" target="_blank">https://www.sciencedirect.com/science/article/abs/pii/S0272494422000214</a><br> <br> <a href="https://www.google.com/url?q=https://www.linkedin.com/in/nicole-sintov-b3b4a01a3/&amp;sa=D&amp;source=calendar&amp;usd=2&amp;usg=AOvVaw3n-DCj3gXRHPl9ZOVzElwa" target="_blank">https://www.linkedin.com/in/nicole-sintov-b3b4a01a3/</a></p> <p>* * *&nbsp;</p> <p>How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at&nbsp;<a href="http:/