What’s the ROI of Our Content Marketing Program

<p>Brett revisits a digital event he hosted called “What’s the ROI of our Content Marketing Program.” Joining him are content marketing leaders including: Sangram Vajre of GTM Partners, Nate Turner of Ten Speed, Thomas Peham with Storyblok, and Amrita with Superside. They have a lively conversation about the evolution of content marketing, content technology, conversion, and gated content.</p><p>2:35 Introductions<br>7:00 Amrita on content marketing and conversion<br>19:12 Thomas on culture of content<br>26:50 Thomas on content Technology<br>30:00 Nate on content distribution<br>39:54 Sangram on content and LinkedIn<br>48:50 Forms/un-gated content<br>53:20 What content should we focus on<br>57:38 Outro</p><p><br><a href="https://www.thejuicehq.com/modern-day-marketer">Modern Day Marketer The Newsletter</a> (subscribe)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>