What’s the Difference Between Objection Prevention vs. Objection Handling?

<p><span style="font-weight: 400;">Most of the sales training programs out there focus on objection handling. But there is little known information about objection prevention. </span></p> <p> </p> <p><span style="font-weight: 400;">Which of the two is more important? </span></p> <p> </p> <p><span style="font-weight: 400;">This is what we discuss in this podcast episode with our CEO, Matt Ryder. We talk about the differences between objection handling and objection prevention. We also share our own insights on which is more effective during sales conversations and who needs to learn what first, especially if you’re someone who’s new to sales. </span></p> <p> </p> <p><span style="font-weight: 400;">So if you’re confused between objection prevention and objection handling, this is an episode you should definitely jump on in today. </span></p> <p> </p> <p><strong>In this episode, we cover:</strong></p> <ul> <li><strong>[0:00]</strong> <span style= "font-weight: 400;">Introduction <br /> <br /></span></li> <li><strong>[2:03]</strong> <span style="font-weight: 400;">Why do most sales trainings focus on handling objections? <br /> <br /></span></li> <li><strong>[4:22]</strong> <span style="font-weight: 400;">How are you creating sales resistance in a call? <br /> <br /></span></li> <li><strong>[6:05]</strong> <span style="font-weight: 400;">When sales resistance happens you cannot get it back<br /> <br /></span></li> <li><strong>[9:31]</strong> <span style="font-weight: 400;">How I came up with objection prevention<br /> <br /></span></li> <li><strong>[12:35]</strong> <span style="font-weight: 400;">What should you learn first?<br /> <br /></span></li> <li><strong>[15:20]</strong> <span style="font-weight: 400;">How to handle multiple objections <br /> <br /></span></li> <li><strong>[18:09]</strong> <span style="font-weight: 400;">Slump in sales means lack of consistency <br /> <br /></span></li> <li><strong>[19:11]</strong> <span style="font-weight: 400;">What does neutrality mean?  <br /> <br /></span></li> <li><stron