What's the Best Way to Hire and Fire Digital Agency Employees?

<p>Laura Tolhoek is the owner of Essential HR, the business she started three years ago in order to provide HR relief to small businesses. Her company provides an ultra-flexible way of managing HR so businesses can focus on their core operation and growing their business. Laura shares the best practices and tips on how to hire and fire digital agency employees. She covers everything from creating your employer brand to the details of the offer letter and how to protect yourself when letting someone go.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Building an employer brand is as important as your agency brand. </strong>The employer brand is the reputation your agency has as a workplace. It defines the experience you're giving your employees before they even come on board.</li> <li><strong>An interview guide helps guide your internal process.</strong> An effective interview guide maintains consistency throughout the interview process as well as helps narrow down who and what you're looking for in the position.</li> <li><strong>A well-written offer letter is essential.</strong> The offer letter outlines policies, sets expectations, and even lays out how the end will go. This protects your agency from any potential misunderstanding or potential liability down the road.</li> </ol> <h2>Sponsors and Resources</h2> <p><span style= "color: #ff6600;"><strong>Oribi: </strong></span>Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out <a href="http://Oribi.io/smartagency" target="_blank" rel="noopener">Oribi.io/smartagency</a> for a free trial. Plus when you sign up for Oribi <strong>get 20% off the first three months</strong> with promo code: Smart Agency</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-sm