What’s Coming In The B2B SaaS Channel

<p>In this exciting episode of <em>SaaS Connect</em> your host Sunir Shah, President of <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, leads a discussion with Jay McBain, a Forrester Analyst, about what's in the future for the B2B #SaaS channel.</p> <p>McBain humbly calls himself an Analyst, but no one in the industry has spent so much time over so many years, with so much depth, talking to so many players.</p> <p>Included in this discussion that revolves around McBain’s trends report, are the following topics:</p> <ul> <li>Where the information from the report came from.<br> </li> <li>Software market numbers, and more specifically, SaaS market growth.<br> </li> <li>The biggest software companies’ market growth.<br> </li> <li>What’s happening in the influencer channel.<br> </li> <li>Partnership tactics and influencer channel impact.<br> </li> <li>Digital transformation.<br> </li> <li>Channel conflict.<br> </li> <li>Routes to market and being adaptive.<br> </li> <li>The trend in channel technology.<br> </li> <li>Managing the channels attached to every buyer moment.<br> </li> <li>The people element within the channel.<br> </li> </ul> <p><em>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at </em><a href="https://contentallies.com/"><em>https://ContentAllies.com</em></a></p>