What Your Small Market Website Can Do Better than a Big Market Website

<p>Get more detailed show notes at <a href="https://www.skyrocketradio.com/podcast/what-your-small-market-website-can-do-better-than-a-big-market-website" target="_blank">https://www.skyrocketradio.com/podcast/what-your-small-market-website-can-do-better-than-a-big-market-website</a></p> <p>Most of the websites we serve are in smaller markets. &nbsp;And being in a smaller market, it's natural to compare your radio station website against those in large to major markets. &nbsp;But keep in mind that the dynamic is completely different in those bigger cities than in your market. &nbsp;</p> <p>Their website may be a good place to look for more modern designs, but certainly not for "what should I do" in the content department. &nbsp;The content you choose for your radio station website should be easily relatable to your local audience. &nbsp;</p> <p>I recently visited 20 random "big broadcaster" radio station websites across several random markets and noted some things that smaller market radio station websites can do much better than they can. &nbsp;</p> <p>1. Local News</p> <p>2. Local Sports</p> <p>3. Events</p> <p>4. Contests</p> <p>5. Local Banner Advertisers</p> <p>Don't ever think that "big broadcaster" stations have more staff, so they are able to do more. &nbsp;By in large, that's simply not the case. &nbsp;They likely have one, possibly two or three, unlikely four or more, people with website access. &nbsp;In many cases, they are more likely to have less than you do. &nbsp;</p> <p>Finding the right local content for your particular audience should bring surprisingly large amounts of traffic. &nbsp;These traffic numbers are what you'll use to sell clients on those pages. &nbsp;</p> <p>We'd love to help with your radio station website. &nbsp;Reach out to us at <a href="https://www.skyrocketradio.com/contact" target="_blank">https://www.skyrocketradio.com/contact</a>.</p> <p><br></p> <p><br></p> <p><br></p>