What your customer wants and can't tell you

<p>Customers are weird.</p> <p> </p> <p>They don't do what they say they will do and don't act how we think they ‘should’.</p> <p> </p> <p>Melina Palmer is a sales conversion expert with a personal mission to make business more effective and brain friendly.</p> <p> </p> <p>In this episode she translates a few key concepts of behavioural economics (the study and science of why people buy - or not) and provides simple, actionable tips that can be used immediately.</p> <p> </p> <p>We talk about framing messages in the right way and why certain biases are predictable and can be addressed with a little thought and understanding.</p> <p> </p> <p>Also, up for discussion is why change can be so overwhelming if we think too big and how stories plus the way we present can make people feel different.</p> <p> </p> <p>So do you know what your customer wants?</p> <p> </p> <p>Take the <a href= "https://collaborativeselling.scoreapp.com/">Scorecard</a></p> <p> </p> <p>Connect with Melina on <a href= "https://www.linkedin.com/in/melinapalmer/" target="_blank" rel= "noopener">LinkedIn</a></p> <p> </p> <p>Link to Melina's book:  <a href= "https://thebrainybusiness.com/salestoday" target="_blank" rel= "noopener">https://thebrainybusiness.com/salestoday</a></p>