What You Should Talk about on Your Podcast, with Tara McMullin

<p>Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers.</p> <p>In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth.</p> <p>In this episode, Darrell and Tara talked about:</p> <ul> <li>How Tara got into podcasting</li> <li>The importance of pivoting for podcasters</li> <li>How to decide what content resonates most with your audience</li> <li>Why you need to start your podcast content strategy with the right questions</li> <li>How to use your value proposition to determine the premise of your show</li> <li>Why the positioning of your podcast is so critical to discovery</li> <li>Suggestions to overcome analysis paralysis</li> <li>And much, much more!</li> </ul> <h3>The Show Notes</h3> <ul> <li><a href="https://copyblogger.com/" rel="noopener" target="_blank">Copyblogger.com</a></li> <li><a href="https://explorewhatworks.com/" rel="noopener" target="_blank">Tara’s Website</a></li> <li><a href="https://twitter.com/taragentile" rel="noopener" target="_blank">Tara on twitter</a></li> <li><a href="https://explorewhatworks.com/whatworks/" rel="noopener" target="_blank">Tara’s Podcast</a></li> <li><a href="https://www.yellowhouse.media/articles/how-the-premise-of-your-podcast-can-make-your-business-more-money" rel="noopener" target="_blank">Get Tara’s “Podcast Premise Worksheet” at Yellow House Media</a></li> <li><a href="https://hbr.org/2016/09/the-elements-of-value" rel="noopener" target="_blank">“The Elements of Value” – Harvard Business Review</a></li> <li><a href="https://twitter.com/dvest" rel="noopener" target="_blank">Darrell on Twitter</a></li> <li><a href="https://twitter.com/TimStodz" rel="noopener" target="_blank">Tim on Twitter</a></li> </ul> --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message