What You Should Do When You Get Hit by a Google Algorithm Update | Ep. #524

<p>In episode #524, Eric and Neil discuss what to do when you get hit by a Google algorithm update. Tune in to hear why diversification is so important.</p> <p><strong>Time-Stamped Show Notes:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>What You Should Do When You Get Hit by a Google Algorithm Update</em></li> <li>[00:42] Eric likes to check <a href= "https://www.seroundtable.com/">Search Engine Roundtable</a>, because they talk about algorithmic updates and signals from different SEO tools (<a href="http://mozcast.com/">Moz Cast</a>).</li> <li>[01:02] He tries to correlate this information with things happening on his site and what steps he can take to fix the problems.</li> <li>[01:17] In December, Eric and Neil noticed their search traffic declining. So, they knew an update was happening.</li> <li>[01:48] They noticed people who were talking about losing their rankings.</li> <li>[01:57] SEroundtable is calling the current algorithm the “Maccabees Update”.</li> <li>[02:10] There is a trend where blogs are getting fewer hits. Sometimes you just have to wait it out and weather the storm.</li> <li>[02:55] Changing too many things in your content, could have adverse effects.</li> <li>[03:10] You don’t want to be reactionary.</li> <li>[03:41] Wait it out and follow the advice of the people at sites like SEroundtable.</li> <li>[04:13] You have to diversify. If you get hit with an algorithm change, that could be the difference between six or seven figures of business.</li> <li>[04:38] Organic traffic at Single Grain is about 60-70%.</li> <li>[05:02] To diversify his website, Eric would focus on emails.</li> <li>[05:20] Neil gets 50% organic traffic.</li> <li>[05:39] Eric tries to diversify further by focusing on the multiple touchpoints you can use to reach out to new followers (YouTube, etc.)</li> <li>[06:23] Neil is getting a million views per month.</li> <li>[06:50] Paid ads is a great way to get your numbers up. Companies wouldn’t keep spending money unless there was an ROI.</li> <li>[07:05] You can use servi