What You Ought to Do When a Social Network Stops Driving You Traffic | Ep. #722

Nomzy Stholly

7 min

Investing & Markets

Description

In episode #722, Eric and Neil discuss what you should do when a social network stops driving traffic to your site. Tune in to hear what your options are. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What You Ought to Do When a Social Network Stops Driving You Traffic</li> <li>[00:40] Neil has close to a million Facebook followers. When he had a few hundred thousand, he spent $400,000 on Facebook ads to gain a “shitload” of new followers.</li> <li>[01:10] Neil thinks of Facebook like a well. You want to have your own well, so you can keep getting water without spending money.</li> <li>[01:40] Neil’s strategy worked for a very long time, then Facebook changed their algorithm.</li> <li>[02:55] Twitter was better in the past, but overall the user growth hasn’t been great lately.</li> <li>[03:16] If you are able to build your own email list, you control that at the end of the day.</li> <li>[03:40] The cool part about Google is that they have learned not to penalize links, they just don’t count bad ones.</li> <li>[04:15] The possibilities are endless and you should leverage more than just one channel.</li> <li>[04:44] Eric went from 4000 Twitter followers to 10,000, but traffic coming to his site has gone down.</li> <li>[05:07] Just because you are on these channels and your follower count is growing, doesn’t mean that you are going to do well.</li> <li>[05:20] Look for the social network or channel this is starving for your content.</li> <li><span style="font-weight: 4

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Episodes

What You Ought to Do When a Social Network Stops Driving You Traffic | Ep. #722

Nomzy Stholly

7:20