What We've Learned by Sending out 41.1 Million Marketing Emails | Ep #1400

<p><span style="font-weight: 400;">In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails.</span></li> <li><strong>[01:10]</strong> <span style="font-weight: 400;">The value of scrubbing your list for keeping deliverability, open, and click rates high.</span></li> <li><strong>[02:26]</strong> <span style="font-weight: 400;">Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people.</span></li> <li><strong>[02:53]</strong> <span style="font-weight: 400;">Open, click, and deliverability rates for Neil after sending a more successful email.</span></li> <li><strong>[03:28]</strong> <span style="font-weight: 400;">How Neil judges when to remove a person from his email list.</span></li> <li><strong>[03:41]</strong> <span style="font-weight: 400;">When to stop worrying about re-engaging people before scrubbing your list.</span></li> <li><strong>[03:44]</strong> <span style="font-weight: 400;">An easy way to check if a subscriber wants to remain on your list before deleting them.</span></li> <li><strong>[04:15]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>[04:16]</strong> <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">Marketing School</span></a> <span style= "font-weight: 400;">site for