What We Use to Track Our Marketing #2308

<p><span style="font-weight: 400;">In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance. </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: what we use to track our marketing.</span></li> <li><strong>[00:25]</strong> <span style="font-weight: 400;">Our simple approach: Google Analytics and Data Studio.</span></li> <li><strong>[00:44]</strong> <span style="font-weight: 400;">What companies are getting wrong when it comes to tracking their marketing?</span></li> <li><strong>[01:19]</strong> <span style="font-weight: 400;">How to optimize tracking with Supermetrics.</span></li> <li><strong>[01:49]</strong> <span style="font-weight: 400;">Why we use different tools for social tracking.</span></li> <li><strong>[01:55]</strong> <span style="font-weight: 400;">The ideal tracking balance.</span></li> <li><strong>[02:41]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>[02:51]</strong> <span style="font-weight: 400;">Go to</span> <a href="http://marketingschool.io"><span style= "font-weight: 400;">marketingschool.io</span></a> <span style= "font-weight: 400;">for more resources based on today’s topic.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Subscribe to our premium podcast (with tons of goodies!): </span><a href= "https://www.marketingschool.io/pro"><span style= "font-weight: 400;">https://www.marketingschool.io/pro</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Google Analytics:</span> <a href= "https://analytics.google.com/"><span style= "font-weight: 400;">https://analytics.google.com/</span></a></li> <li style="font-weight