What We Learned About Creating Partnership Programs with Laura Sprinkle

<p><span style="font-weight: 400;">Many of us are familiar with affiliate partnership programs and how they can help market our businesses and grow our audiences. </span></p> <p><span style="font-weight: 400;">And partner programs can be an appealing way to bring your offer to a wider range of people without having to use marketing methods that aren’t in alignment with your values.</span></p> <p><span style="font-weight: 400;">But advice about building an affiliate program can be disingenuous, making it sound overly easy or even exploitative.</span></p> <p><span style="font-weight: 400;">Laura Sprinkle interviews Erica and India about the development of the Pause on the Play® Community, why they chose to have a partner program rather than focus on traditional marketing, how they designed a values-driven affiliate program, and what they’ve learned in the process.</span></p> <p><strong>In this discussion:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Erica and India developed Pause on the Play® as a podcast and a community</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How their affiliate program built off of the organic sharing they already had in order to form partnerships based on values and equity</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Common practices and misconceptions for affiliate programs that Erica and India wanted to disrupt</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the program reinforces reciprocal relationships of giving and receiving</span></li> </ul> <p><strong>Connect with Laura Sprinkle:</strong><span style= "font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://laurasprinkle.com/pauseontheplay"><span style= "font-weight: 400;">LauraSprinkle.com</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://laurasprinkle.com/ryap-2022/"><spa