What “Understanding Your Audience” Really Means

<p>Do you think you know your audience? Well we are here to challenge that very notion.</p><p>On today’s episode of growth hack, we share a story about a failing sports hydration drink that listened to their audience and turned into a multi-million dollar breast milk booster!</p><p>Bryan Alston, the Co-Founder, and CMO of Greater Than helps us move past the typically "Understand your audience" into actionable ways to gain useful insights into your target market.</p><p>Learn what distinguishes a customer from a consumer and what this means for the success of your brand.</p><p>For more episodes and information, visit us at <a href="http://www.papidigital.com/podcast">www.papidigital.com/podcast</a></p><p><i>Follow Papi Digital for Marketing Expertise and Insights on: </i></p><p>Facebook:<a href="http://www.facebook.com/PapiDigital"> www.facebook.com/PapiDigital</a></p><p>Linkedin:<a href="http://www.linkedin.com/company/papidigital"> www.linkedin.com/company/papidigital</a></p><p>Instagram:<a href="http://www.instagram.com/_papidigital/"> www.instagram.com/_papidigital/</a></p>