What to Sell on Amazon: Decode the Customer

<p><span style="font-weight: 400;">A lot of people have been coming to me lately, saying, “Oh my god, my stuff won’t sell!” and wondering what the problem is. So today, I’m talking to you guys about understanding your customer and their wants and needs so that you can sell more product to them. First, it’s important to acknowledge that Amazon customers are a little different from eBay or Walmart customers, and they have specific intents when they shop. They want speed, convenience, trustworthiness, and, most important, product selection. Amazon can carry more than any brick-and-mortar store, which means there’s room for as many products as you want to sell. In fact, Amazon’s dominance of the online shopping space is a result of its leveraging the power of two million Amazon sellers to bring new products to the table. So your focus doesn’t need to be on finding products to sell but on taking the time to figure out your customers’ problems and needs and how your products can solve them. Then, if you set up your listings right and use the proper keywords to sell something that has demand, you’re filling in the gaps and adding to the variety of products that draws customers to Amazon in the first place.</span></p> <p><span style="font-weight: 400;">So how do we capitalize on this information and figure out what our customers want? One of the best ways is to use your knowledge bank and focus on a niche you understand—that way, you already know the problems that require solutions and can create or order products that solve them. Bundles are particularly great for this because they meet all the things your customers want—speed, convenience, variety—and can target specific problems and needs. By defining who your bundle is for, you can refine your listing with keywords and search terms specifically designed to speak to your customer and direct them to your product. And if you’re struggling to come up with ideas, I close the episode by summarizing what you need to keep in mind when choosing bundle components, from how man