What to Do With Old Low-Quality Content

Copywriters love to rewrite content. It’s more words for hire but does it necessarily improve the conversion rate on your website.<br /><br />If you wanna reach your business goals, then listen very carefully to today’s episode. It is shortsighted to simply fix content. Without a plan, a content rewrite is a waste of resources.<br /><br />Every page on your website has two purposes. The first is to generate a lead and the second is to make a sale. If your content does anything then it is a distraction. <br /><br />Here's what John Mueller of Google has to say about handling old low-quality content, <a href="https://www.warriorforum.com/search-engine-optimization/1438714-john-mueller-what-do-about-old-low-quality-content.html#post11672039" rel="noopener">https://www.warriorforum.com/search-engine-optimization/1438714-john-mueller-what-do-about-old-low-quality-content.html#post11672039</a> (My response is from user 'hittjw')<br /><br />Copywriters who want more clients also join our free newsletter at <a href="https://www.adbriefing.co.uk/newsletter/" rel="noopener">https://www.adbriefing.co.uk/newsletter/</a>