What to do when customers make irrational decisions

<p>On today’s episode, Kevin and guest co-host Richie Daigle, discuss what to do when prospects are making irrational decisions with David Hoffeld, author of The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal.</p><p>Plus, listener feedback, advice, and community building!</p><p>#sales #PutThatCoffeeDown</p><p><a href="https://podcasts.apple.com/us/podcast/freightcasts/id1485144537">Apple Podcast</a></p><p><a href="https://open.spotify.com/show/02zkUOTINAEXzGpEYPdgnT?si=5sliKq0zSrq6pqr-fGkF3w">Spotify</a></p><p><a href="https://www.freightwaves.com/podcasts">More FreightWaves Podcasts</a></p>