What the ROI Is of Content Marketing | Ep. #516

<p>In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing.</p> <p><strong>Time-Stamped Show Notes:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>What the ROI Is of Content Marketing</em></li> <li>[00:51] With any kind of content marketing, it takes time; about a 12-18 month journey.</li> <li>[01:05] Eric’s first podcast, <a href= "https://growtheverywhere.com/">Growth Everywhere</a> was only getting nine downloads per day during his first year.</li> <li>[01:22] By the second year, he was still only getting thirty downloads per day. Now he’s pushing 100,000 per month.</li> <li>[01:48] Meeting face to face is helpful to ROI.</li> <li>[02:03] When they started, content marketing was text-based. Now it goes across all mediums and channels.</li> <li>[02:48] The <a href= "https://www.youtube.com/channel/UCQ8tVVAPgaaH8clY_mzNNgw">Sexy Confidence</a> YouTube channel gets millions of views per month.</li> <li>[03:16] It may take you a year to two years to see results from your content marketing.</li> <li>[03:33] If you got into content marketing four or five years ago, you would probably see ROI in six months.</li> <li>[03:44] If you want to do these kinds of things, spend the money up front.</li> <li>[03:50] Neil is spending $600,000-$700,000 per year on content marketing.</li> <li>[04:22] Eric did a breakdown of all their clients and 66% come from relationships based on the content they have created. The rest of it is because of SEO.</li> <li>[04:46] Literally everything that they do is content marketing.</li> <li>[05:28] The people with the most patience are the most successful.</li> <li>[05:37] There is a marketing agency in Japan that only focuses on Pachenko, which is a gambling game. They made $200,000,000 per year, but only had a few employees and a little bit of profit the first year.</li> <li>[06:28] This podcast gets 550,000 downloads per month, but they know it will take time to grow