What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662

Nomzy Stholly

5 min

Investing & Markets

Description

In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing</li> <li>[00:35] Stella Artois is the oldest brand in the world.</li> <li>[01:00] The old brands last because they are boring. They repeat their marketing over and over.</li> <li>[01:15] It’s also key that they are a great product.</li> <li>[01:30] Stella and other older brands take pride in creating a good product.</li> <li>[01:45] They also try to stay relevant.</li> <li>[02:00] Their ads are prevalent and they attempt to stay top-of-mind.</li> <li>[02:40] Old brands do well when they adapt to fit with trends.</li> <li>[03:31] Stella made special cans for the Cannes Film Festival.</li> <li>[03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation.</li> <li>[04:11] Perception is everything.</li> <li>[04:30] Influencers are important to hyping up your product.</li> <li>[04:49] That’s all for today!</li> <li>[04:55] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedbac

Uploader

melody_bay

Episodes

What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662

Nomzy Stholly

5:51