What Should You Look For When Building Your Content Creation Team?

<p>Does your agency develop content for clients? Do you have an in-house content team or outsource? What issues have you run into building your content team? The key to amazing content is building an amazing team. However, a common struggle for agency owners is not knowing the right structure or managing style. Today’s guest will share some insight on what to look for when putting together your content team and the right questions to ask to ensure you’re getting the best talent.</p> <p><strong>Ryan Sargent</strong> is the Director of Content Marketing at <a href= "https://www.verblio.com/smartagency">Verblio</a>, the world’s friendliest content creation platform. Verblio builds content marketing for other marketers at scale by pairing specialized, niche writers with advertising agencies and marketing professionals. Ryan has been on the podcast before talking about Verblio’s <a href= "https://jasonswenk.com/creating-content-for-clients/" target= "_blank" rel="noopener">agencies are using content marketing</a>.</p> <p>As content director, he knows his share of building and managing a content creation team. Recently, and thanks to Verblio’s new podcast, he has had the opportunity to talk to other team managers from different agencies and learn that they all pretty much share the same issues, which he will explore in this interview.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Where to start when building your content creation team.</li> <li>Asking the right questions to ensure you’re hiring the right person.</li> <li>The best way to manage your content creation team.</li> </ul> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> | <a href="https://www