What Should You Do When You Are Not Hitting Your Numbers | Ep. #804

<p><span style="font-weight: 400;">In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing.</span></p> <p><span style="font-weight: 400;">Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">What Should You Do When You Are Not Hitting Your Numbers</span></em></li> <li><span style="font-weight: 400;">[00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat.</span></li> <li><span style="font-weight: 400;">[01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers.</span></li> <li><span style="font-weight: 400;">[01:09] Eric paused their ad spend and audited everything they were doing marketing-wise.</span></li> <li><span style="font-weight: 400;">[01:30] He saw some trends and bet everything on YouTube advertising.</span></li> <li><span style="font-weight: 400;">[02:00] If you are not hitting your numbers, your system isn’t working.</span></li> <li><span style="font-weight: 400;">[02:20] It’s important to perform drastic experiments.</span></li> <li><span style="font-weight: 400;">[03:10] Run traction meetings.</span></li> <li><span style="font-weight: 400;">[03:22] Within the meetings, always have an experimentation section for the content team.</span></li> <li><span style="font-weight: 400;">[04:30] The traction ICE model helps you break things down.</span></li> <li><span style="font-weight: 400;">[05:00] Neil rolled out a webinar the other day and changed up the lead-flo