What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456

<p><span style="font-size: 10pt;">In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage. </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>What Should You Do to Combat Your Declining Facebook Reach?</em></span></li> <li><span style="font-size: 10pt;">00:40 – Facebook keeps on screwing everyone over</span></li> <li><span style="font-size: 10pt;">00:50 – The algorithms are changing and this will push people to boost their ads</span></li> <li><span style="font-size: 10pt;">01:20 – Boosting posts for traffic does NOT work</span></li> <li><span style="font-size: 10pt;">01:38 – Boosting pages for engagement can work, but it’s expensive</span></li> <li><span style="font-size: 10pt;">02:00 – <a href= "https://www.theverge.com/2017/9/5/16256918/facebook-watch-is-live-for-everyone-in-the-us"> Facebook Watch</a> is going after <a href= "https://www.youtube.com">YouTube</a></span> <ul> <li><span style="font-size: 10pt;">02:18 – Eric and Neil are thinking of using live stream on Facebook and YouTube</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:38 – Diversify—use other platforms to boost your Facebook reach</span></li> <li><span style="font-size: 10pt;">02:59 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:06 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:10 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">Facebook’s algorithm is c