What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302

<p>In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic from the wrong page to the RIGHT one.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>What Should You Do if the Wrong Page Ranks for a Target Keyword?</em></li> <li>00:40 – Eric has a blog post right now that ranks for online marketing companies or internet marketing companies <ul> <li>01:02 – Eric’s agency is top 10 for the keyword other websites are ranking for</li> </ul> </li> <li>01:18 – Eric and other SEOs that he has talked to suggested redirecting that page to what converts people</li> <li>01:33 – Eric is currently testing having a ranking table with different agencies</li> <li>02:11 – Eric is still trying several different things at the moment</li> <li>02:21 – Neil suggests making internal links between your pages</li> <li>02:25 – Google usually sorts things out and it’s just a question of time</li> <li>02:31 – For the page that isn’t ranking but you want to rank, compare the keyword densities <ul> <li>02:44 – Neil will then improve the keyword density on a page that isn’t ranking</li> <li>02:49 – Check who’s linking to that page, hit them up and get them to link to the page that you want to rank</li> </ul> </li> <li>02:59 – Promote the pages that aren’t ranking</li> <li>03:10 – Neil’s blog used to rank for the keywords “SEO tool” and “SEO tools” rather than the actual tool itself <ul> <li>03:22 – Neil built links to the SEO tool page and increased social media shares</li> <li>03:32 – Within 3-4 months, it sorted itself out</li> </ul> </li> <li>03:49 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription of <a href= "https://zapier.com/">Zapier</a> which helps you tracks the lifetime ROI of your Facebook campaigns <ul> <li>04:20 – Subscribe, rate and review <a href= "http://marketingschool.io/">Marketing School</a></li> <li>04:23 – Text