What should the music industry learn from the world of e-Sports?

<p>Welcome to the latest Music Business Worldwide podcast supported by <a href='https://www.volyentertainment.com/'>Voly Music</a>. <br/><br/>On this &apos;cast Tim Ingham, founder of Music Business Worldwide, is joined by Maria Egan, the Global Head of Music – as well as events – at Riot Games.<br/><br/>Riot is home to a number of extremely popular online games, including League of Legends and Valorant. But it’s also a TV and movie producer: Riot made the award-winning <a href='https://www.musicbusinessworldwide.com/companies/netflix/'>Netflix</a> animated series, Arcane.<br/><br/>Today, Riot Games is owned by Chinese giant Tencent, which paid $400 million to buy a 93% stake in the company in 2011.<br/><br/>Maria Egan joined Riot last year from music-making platform Splice, where she was Chief Music Officer. Prior to that, Egan was a highly successful President and Head of Creative at PULSE Music Group.<br/> <br/>Egan&apos;s career so far has seen her work closely with talent including Kehlani, Tiesto, Run The Jewels, and more.<br/><br/>She is also an alumnus of Columbia Records, where she was once Vice President of A&amp;R.<br/><br/>In addition to its work in games, TV, and film, Riot Games is taking music very seriously: It has previously worked with Imagine Dragons on the hit single from the Arcane soundtrack, Enemy, which has over 2 billion streams to date. <br/><br/>Each year, for the League of Legends World Championship, a different track is chosen as the official anthem of the tournament. In previous years, this honor has fallen to the likes of Imagine Dragons and Lil Nas X. <br/><br/>For this year’s tournament, the anthem comes from fast-rising Korean act New Jeans, who are signed to HYBE, with a track called GODS.</p><p>The Music Business Worldwide Podcast is supported by <a href='https://www.volymusic.com/'>Voly Music</a>.</p>