What physicians should know before they’re interviewed by the media

<p>"Lights, camera, action!</p> <p>You get a call from your hospital’s public relations office asking you to speak to the local news. Even though this isn’t your first time, your heart is pounding, with a mix of nerves and excitement. You start doubting whether you have anything valuable to say about the topic, even though, yes – you went through many years of medical school and residency before this moment. You are also worried about how to avoid looking foolish or unprofessional on-air. Or worse, how to avoid having your words taken out of context.</p> <p>No? OK, then maybe that’s just me. There are still some key tips and tricks you should know to optimize your performance."</p> <p><a href="https://www.doctor-ty.com/about-dr-ty" target="_blank" rel="noopener noreferrer">Tyeese L. Gaines</a> is an emergency physician and branding and media coach.</p> <p>She shares her story and discusses her KevinMD article, "<a href="https://www.kevinmd.com/blog/2020/12/8-things-physicians-should-know-before-theyre-interviewed-by-the-media.html" target="_blank" rel="noopener noreferrer">8 things physicians should know before they’re interviewed by the media</a>." (<a href= "https://www.kevinmd.com/blog/2020/12/8-things-physicians-should-know-before-theyre-interviewed-by-the-media.html">https://www.kevinmd.com/blog/2020/12/8-things-physicians-should-know-before-theyre-interviewed-by-the-media.html</a>)</p>