What Marketing Channel is Really Causing Your Sales? | Ep. #667

Nomzy Stholly

5 min

Investing & Markets

Description

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales?</li> <li>[01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.</li> <li>[01:20] <a href= "https://www.wickedreports.com/">Wicked Reports</a> will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.</li> <li>[02:02] <a href= "https://analytics.google.com/analytics/web/">Google Analytics</a> also has multi-channel attribution.</li> <li>[02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.</li> <li>[03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.</li> <li>[04:20] <a href= "https://github.com/segmentio">Segment</a> will take your data points and push it to your CRM.</li> <li>[04:46] That’s all for today!</li> <li>[04:49] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing t

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Episodes

What Marketing Channel is Really Causing Your Sales? | Ep. #667

Nomzy Stholly

5:43