What Marketers Can Learn From Live Stream Shopping in China | Ep. #1035

<p><span style="font-weight: 400;">In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on</span> <a href= "http://singlegrain.com/dtla"><span style="font-weight: 400;">this website</span></a> <span style="font-weight: 400;">if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!</span> <a href= "https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span style="font-weight: 400;">DM Eric</span></a> <span style= "font-weight: 400;">if you would like to participate in the VIP dinner.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China</span></li> <li><span style="font-weight: 400;">[00:45] Eric recently read a piece in the Wall Street Journal about this.</span></li> <li><span style="font-weight: 400;">[01:00] Live stream shopping is following an influencer while they are shopping in real time.</span></li> <li><span style="font-weight: 400;">[01:15] China does 220 of these types of live streams per month.</span></li> <li><span style="font-weight: 400;">[01:30] Certain shop collect a commission.</span></li> <li><span style="font-weight: 400;">[01:55] Neil thinks you will start to see this in the US within the next two years.</span></li> <li><span style="font-weight: 400;">[02:05] He thinks this will also include future virtual stores.</span></li> <li><span style="font-weight: 400;">[02:55] Figure out if this is something you can take advantage of somehow.</span></li> <li><span style="font-weight: 400;">[03:30] The combination of offline and online worlds will continue.</span></li> <li><span style="font-weight: 400;">[03:45] That’s it for today!</span></li> <li><spa