What Makes You Different? - RD294

<p class="p1">One of the best things about being human is our ability to make choices. If you’re in the mood for a hamburger but also in a rush, you still have options. Do you go to Mcdonald’s, Burger King, Wendy’s or one of the other fast-food burger joints?</p> <p class="p1">If you’re in the market for a new car, do you look at Ford, Dodge, Toyota, or Honda? Need a new computer? You can choose one of the many models of Pcs or go with a Mac. Regardless of your choices, the ultimate decision is still up to you.</p> <p class="p1">But how do you go about choosing?</p> <p class="p1">You do so by looking at what makes each option different and how those differences appeal to you.</p> <p class="p1">We all know that not all hamburgers are equal. McDonald’s has consistently stated that “Great Taste” makes them different. I know, that’s very subjective. But it is a recurring marketing slogan they’ve used over the years. Burger King claims it’s the flame broiling that makes them different. At Wendy’s, it’s the fact that their meat is never frozen, so it taste’s fresher. Ultimately, you decide which one of these differences appeals to you the most. And that’s where you get your burger.</p> <p class="p1">This same concept of what makes something different can equally apply to designers. What makes you different from the other designers in your town? What would make a client choose you over one of them?</p> <p class="p1">If you can figure out this question and use it to your advantage, you may outpace your competition with more work than you can handle. So what makes you different?</p> <h2 class="p1">Culture and Heritage.</h2> <p class="p1">Maybe your culture or heritage makes you different. People find it easier to deal with people similar to them or who understand them.</p> <p class="p1">It’s currently the middle of May, which is Asian Heritage Month. As a white person, I would never expect someone to hire me to design a campaign for Asian Heritage Month. It’s not that I don’t think I could do a good job. It’s just that I