What Makes Pricing in Higher Education Difficult with Chris Uthe

<p><strong>Christopher Uthe</strong> is the Director of Product Management at <a href="https://www.ocelotbot.com/">Ocelot</a>, where he champions scalable day-to-day organizational changes to transform it to a product-driven company. He's been working in the education market since 2006, both for an educational institution and for companies that sell education. Chris started his first business at the age of 16.</p> <p>In this episode, Chris explains how pricing works in institutions of higher education as he discusses the factors that make pricing difficult in that field.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Find out how to find value if you can’t get a good and apt pricing metric</li> <li>Understand how pricing in higher educational institutions work, as well as the thing that makes it difficult</li> <li>Discover why higher education should be more focused on B2C pricing than on B2B</li> </ul> <p> </p> <p align="center"><strong>“It's so hard to bundle and discount correctly, that most of the time, that's not being done right.”</strong></p> <p align="center"><em>– Chris Uthe</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:28 – The story behind Chris’ interest in pricing</p> <p>02:15 – Pricing and purchasing decisions in higher education</p> <p>04:37 – What institutions of higher education value: The thing that makes pricing in higher education difficult</p> <p>08:18 – U.S. News and World Report as a metric: The intrinsic value of one’s degree and/or university</p> <p>11:15 – In B2C vs. in B2B pricing: Where should institutions of higher education be?</p> <p>14:17 – Talking about RFPs: How it leads us to lose sight of the possibility of a better and smarter solution</p> <p>19:42 – Chris’ pricing advice for the listeners</p> <p>21:45 – Connect with Chris Uthe</p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p>“It's so difficult to come at these purchasing decisions, saying, ‘Okay, we have to do only what's best for the student here,’ because you