What Makes Great Copy

<div class= "et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Kevin Rogers spent years traveling the country as a stand-up comedian working the circuit with now-famous comics like Chris Rock, Louis CK, Billy Gardell and many more.</p> <p>After a decade performing comedy, Kevin retired from the road and married the love of his life. He also discovered a new professional passion – direct response sales copywriting. He spent ten years as a freelance copywriter, writing and chiefing the sales copy for high profile and insanely profitable product launches with the industry’s top producers.</p> <p>Things changed again when Kevin discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers as The 60-Second Sales Hook and released a book by the same name.</p> <p>The success of the book led Kevin to create Copy Chief, a private community-based forum and copy training center where talented copywriters partner with value-driven product creators and content providers to produce forward-thinking ad campaigns.</p> <p>After 12 years away from comedy, Kevin’s recently returned to the stand-up stage, developing 25 minutes of new material over 60 days and performing for 2,000 people accepting a challenge to open a show for his longtime friend Billy Gardell, of Mike & Molly fame.</p> <p>Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers.</p> </div> </div> <div class= "et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p><strong>Connect with Jon Dwoskin:</strong></p> <p>Twitter: <a href= "https://twitter.com/jdwoskin">@jdwoskin</a><br /> Facebook: <a href= "https://www.facebook.com/jonathan.dwoskin">https://www.facebook.com/jonathan.dwoskin</a><br /> Instagram: <a href= "https://www.instagram.com/thejondwoskinexperience/">https://www.instagram.com/th